SimpleMH Unsubscribe Links

An unsubscribe link gets inserted by GreenArrow Engine if the following conditions occur:

• SimpleMH is being used
• The Mail Class that a message belongs to has unsubscribe link processing turned on.
• The ##unsubscribetag## string is included in the message, followed by the URL that unsubscribe link clicks should be redirected to.

Here’s an HTML example:

<a href="##unsubscribetag##http://www.example.com/">Unsubscribe</a>

Here’s a text example:

##unsubscribetag##http://www.example.com/

When an unsubscribe link is clicked, it’s logged by the Event Notification System as an engine_unsub event, and the visitor is redirected onto the URL that follows the ##unsubscribetag## string.

If you use this functionality, please be sure that you’re performing timely processing of events that are logged by the Event Notification System, so that unsubscribes are honored.