GreenArrow Documentation

Mailing List Overview

Each mailing list contains a set of subscribers.

An email address can only appear once in the mailing list.

Email addresses are used case-insensitively.

Mailing List Attributes

Each mailing list has the following attributes, which can be configured either when creating the list, or later by navigating to the mailing list’s home page, then going to “Admin” => “Edit”:

Basic Settings

Name

The name of this list as it will appear in GreenArrow Studio and your subscription forms.

Primary Key

Specifying a custom field to use as the list’s primary key will allow the list to contain multiple subscribers with the same email address. Only Text or Number custom fields that are required may be selected as the primary key. The primary key may only be changed if there are no subscribers and no subscription web forms in this list. Using this feature will require that subscribers have case-insensitive unique values for that custom field.

Use Custom Headers

Include extra headers when delivering email to this mailing list.

Custom Headers

These extra (X-) headers will be included with all emails sent from this mailing list. Specify one header per line.

Redirect Unsubscribes

Enable an unsubscribe redirect URL to send subscribers to the specified address after unsubscribing.

Unsub Redirection URL

The URL that subscribers will be sent to after unsubscribing.

Is Remote List

Only configurable at mailing list creation time. A remote list does not store any recipients in the GreenArrow Studio database. When sending a campaign the recipient list is retrieved from a remote database connection with a user-defined query. This disables the following features: Autoresponders, Web Forms, Subscriber Imports, and Subscriber Exports.

Remote Database

Only shown if this is a remote list. This is the database connection that will be used for retrieving campaign recipients.

Format Field

This mailing list will have a format field to specify whether the subscriber wants Plaintext or HTML emails.

Campaign Defaults

Seed Lists

The seed list(s) to include in campaigns to this mailing list. This is how you enable the seed list based delivery monitoring tools.

Sending Speed

Campaigns to this mailing list will be throttled to this many messages per hour. Set to 0 for un-throttled. The per-user limit of messages/hour also applies as a cap.

From Name

The person or company that should be shown in the “From Name” field for campaigns to this mailing list.

From Email

The email address that should be shown in the “From Email” field for campaigns to this mailing list.

Sender Email

This email address will be used in the “Sender” header of outgoing emails.

Reply-To Email

The email address that should receive replies to campaigns from this mailing list.

Virtual MTA

The Virtual MTA (and thus IP address) from which the mailing list sends.

URL Domain

The domain name that will be used for the clickthrough and open URLs in the email message. If this is not set, then the system default URL domain will be used.

Bounce Email

When an email bounces or is rejected by the mail server, the error message will be sent to the bounce email address.

Special Sending Rule

Use a special sending rule for campaigns to this mailing list. This usually overrides the Virtual MTA settings or another setting based off of specific subscriber data. Rules must be set up by your programmer ahead of time.

Enable Split-Test Automatic Winner Selection

With split-test automatic winner selection enabled, campaigns will split-test all contents to a portion of the recipients, then use the winning content for the remainder of the recipients.

Size of Split-Test

Only shown if Split-Test Automatic Winner Selection is enabled. This is the percentage of the campaign’s recipients that will be used as a split test to determine the winning content. The remainder of the campaign will be sent using the winning content.

Decision Delay

Only shown if Split-Test Automatic Winner Selection is enabled. This determines how long to pause between sending the split-test recipients and determining the winning content. This allows time for recipients to click and open the email.

Decision Metric

Only shown if Split-Test Automatic Winner Selection is enabled. The split-test content with the highest value of this metric will be sent to the remaining recipients.

Google Analytics

Google Analytics Enabled

Google Analytics integration will do the following: (1) Add Google Analytics open event tracking for campaigns and autoresponders that have open tracking enabled. (2) Add Google Analytics parameters to links for campaigns and autoresponders that have click tracking enabled.

Only shown if Google Analytics is enabled. Tracking ID

This is your Google Analytics Tracking ID. It should look something like “UA-123456789-11”.

Source

Only shown if Google Analytics is enabled. This is the “Source” field that will be sent to Google Analytics.

Restrict Domain List

Only shown if Google Analytics is enabled. Enabling “Restrict Domain List” will cause GreenArrow Studio to only apply Google Analytics parameters to links to one of the specified domains. Leave it disabled to apply those parameters to all links sent from this mailing list.

Tracking Domains

Only shown if Google Analytics is enabled. Links to domains specified in this list will be updated with Google Analytics parameters.