GreenArrow Documentation

Content Editing

Split Testing

GreenArrow Studio supports split-testing email campaigns. When a campaign is split-tested, each content in the campaign will be sent to an even share of the total recipients.

To split-test a campaign, click the “Turn split testing on” button in the top-right of the content editor.

turn on split test

This will reveal a tab bar, of which each entry represents one content in the split-test.

add more contents

To duplicate one of the other contents in this campaign, use the dropdown to select the name of the specific content.

duplicate existing content in campaign

Finally, clicking “Add” will create the new content. If no content is selected in the dropdown, the new content will be blank.

Contents that use EDM Designer can not be duplicated.